Patty Urribarri is an economist with a Master’s degree in Business Administration with a specialization in Marketing and Finance, and has more than 20 years of experience leading business growth strategies. As CMO of Metanalysis, she directs strategic planning and brand positioning, connecting technological solutions with real market needs.

Throughout her career, she has combined her academic experience as a professor of applied statistics with a solid business practice focused on sustainable growth and innovation. Additionally, since the pandemic, she has collaborated on social impact projects, helping entrepreneurs develop a digital presence for projects and increase sales.

At Metanalysis, Patricia plays a key role in designing market intelligence strategies, econometric analysis, communications, and international expansion, ensuring that each service is not only technically sound but also commercially relevant and aligned with current trends.